MARK THORP

House of Doge
Oh My Jobs
CountryCart
Siden
Iflix
Hoosh
GetSetUp
OneTwo
Printer Systems
Rivalz
Edgelabs

Slide 11 of 11: Edgelabs

Edgelabs brand, product and analytics portfolio
The work across Edgelabs and its clients spanned brand, web, native finance products and analytics. Each visual language adapted to the problem while keeping complex information easy to scan.
We designed the Edgelabs identity and developed its new website. The visual system used the language of experiments and data to explain how the consultancy helped leadership teams identify barriers, opportunities and next steps.
Edgelabs client brand identity portfolio
Edgelabs incubated products across different industries, so each proposition required a distinct name and identity. The portfolio reflects a flexible approach rather than a single repeated house style.
Edgelabs native finance applications
For finance products, dense balances, payments, holdings and trends were organised around the decisions users needed to make next, with responsive layouts spanning mobile and desktop.
BUCKiTDREAM social goal-setting mobile application
BUCKiTDREAM let people publish personal ambitions, document progress and receive community suggestions, tips and deals that could help turn an aspiration into a plan.
The analytics dashboard tracked leading dreams, active dreamers and product usage. A deliberately vibrant visual language made high-volume behavioural data more engaging for the analyst team.
BUCKiTDREAM combined social participation, planning tools and behavioural analytics in one ecosystem, creating opportunities for partners to help members act on meaningful personal goals.